How Ribon's partnership with Primefy contributed to the process of reducing the damages of Covid-19 in Brazil

women holding a baby
people icon318.985

people made donations on the Ribon platform

heart icon218.582

people impacted by donations on Ribon

cash iconR$ 951.463

were donated through Ribon's solution

Non-governmental organizations impacted

Through the humanitarian tool of CovidZero, Ribon used Primefy's payment facilitation services to provide support and transfer funds to serious philanthropic entities committed to reducing the negative impacts generated by the Covid-19 pandemic in Brazil. All parties worked together with the purpose of facilitating real-time donations and helping families who suffered the most from the effects of the pandemic.


Institutions such as Pimp My Carroça, Ação da Cidadania, Favela sem Corona, and the WFP (World Food Programme), which acts as the United Nations World Food Programme and received the Nobel Peace Prize in 2020, were involved in the project.


Established in 1961, the WFP operates globally in a scheme to provide food assistance through the United Nations system. In 2020, it showed involvement not only in social projects directly related to global hunger but also in the alarming effects caused by the Coronavirus.

Nações UnidasWFP logo
Favela sem Coronafavela sem corona logo
PIMP My Carroçapymp my carroça logo
Ação da Cidadaniaação cidadania logo
The Ribon

Ribon was founded in 2016 by three 21-year-old individuals who had the purpose of making an impact and finding solutions to problems of their generation, such as climate change and poverty in schools. Rafael, João, and Carlos continue with this purpose at Ribon, which now has the support of other institutions and many people interested in spreading goodness through social projects in local communities in need.


Today, Ribon functions as an advocate for the habit of good deeds. Through its app, it promotes philanthropy using technology to create better experiences for those who want to help and


Rafael, João e Carlos. Fundadores da Ribon.
Rafael Rodeiro
“Primefy was essential in making donations to reduce the damages caused by Covid-19 in Brazilian territory. With an easily integrable payment platform and a responsive support team that got involved with Ribon's mission, we were able to ensure that donations reached respected NGOs supported by integrity and generosity, providing assistance to members of the Brazilian community most affected by these impacts.”

Rafael Rodeiro · Ribon Founder and Forbes Under 30

Facilitation in the midst of donations

It was during the greatest global pandemic of the last decade that Ribon and Primefy crossed paths. The companies shared their motivations to fight for a world without borders among people and joined efforts to provide support, treatment, and financial assistance to the more than 10 million positive cases of Covid-19 in Brazil.


Voluntária entregando uma caixa
Crianças alegres olhando pra câmera acima delas
Direct impacts

The connection between the global sustainable investment market reached a milestone of 30 trillion dollars in 2018. In 2020, the need to provide support to the more than 10 million Brazilians who suffered financial and social impacts during the pandemic led Ribon and Primefy to establish a partnership to unite their missions and break down barriers to facilitated and secure financial transactions.


Primefy and Ribon impacted and collaborated in the challenging process of adapting to the new reality. They brought together intelligent and technological solutions that connect people and simplify complex processes such as monetary transfers in a few clicks, without compromising data security and the urgency of actions with significant results.


“Through popular local payment methods across the country, Primefy was able to improve the donor experience and enable different forms of payment according to shared preferences and needs.”

Pablo Klein · Primefy Founder and Social Entrepreneurship Specialist at the University of Oxford

Pablo Klein
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